People used to say that smartphones would never be a legitimate alternative to browsing on a computer. Now about 60% of online searches happen on mobile every day, so of course, companies are now paying attention and optimizing for mobile—late to the game though. The same thing is happening with voice search and voice search optimization.
Just like the rise of smartphone search a few years ago, there’s a new kid in town, and his/her name is Alexa/Siri/Cortana/OK Google.
Let’s look at some stats:
40% of adults currently use voice search at least once per day (ComScore)
20% of all searches have voice intent (Google)
Predicted 50% of searches will be done by voice search in 2020 (ComScore)